Did anyone get sick this weekend?: Determining the effectiveness of using social media posts for public health surveillance

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Author: Tan, Calvin
Abstract
BACKGROUND: Recreational water illnesses are not as well known as food borne illnesses in the media. There are several pathogens associated with ingesting surface water including Giardia, Cryptosporidium, and Toxoplasmosis. The use of technology for public health surveillance is also little known to the public and can provide much insight into other illnesses on social media not otherwise reported to public health and medical professionals. Illnesses on social media could represent a portion of unreported cases. These cases could be found on social media as a popular outlet for individual expression. METHODS: Social media posts were found using a variety of keywords including symptoms of significant waterborne illnesses and terms associated with human and environmental contamination. Social media posts were collected from forums and popular social media platforms such as reddit. The posts were then correlated with beach water quality data for a sampling site as geographically close to a case location as possible. RESULTS: Social media and water quality data collected from the Columbia river region were correlated. The correlation coefficient of 0.2335 indicates that there is no correlation between social media posts and beach water quality data. Numerous limitations may have impacted the correlation coefficient. Keywords associated with symptoms were more effective in obtaining quality threads and posts compared to other terms. CONCLUSIONS: Correlating social media posts to water quality data in the Columbia river region does not provide statistically significant results. Manual gathering of social media data for public health surveillance is found to be inefficient and impractical. Further study is required in order to determine the effectiveness of using social media for public health data gathering. It remains to be seen whether correlating posts about illness on social media to water quality data is an effective method of surveillance for public health.
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Project submitted in partial fulfillment of the requirement for the degree of Bachelor of Technology in Environmental Health.
Degree granted
Bachelor of Technology (BTech) in Environmental Health
Publisher
British Columbia Institute of Technology
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This license enables reusers to copy and distribute the material in any medium or format in unadapted form only, for noncommercial purposes only, and only so long as attribution is given to the creator. CC BY-NC-ND includes the following elements: BY: credit must be given to the creator. NC: Only noncommercial uses of the work are permitted. ND: No derivatives or adaptations of the work are permitted. https://creativecommons.org/licenses/by-nc-nd/4.0/