Abstract
McMillian's Bike Co. contracted Wix Design Ltd. to design and prototype a bike rack situated in the bed of a truck. After doing a survey of their customers, McMillian's Bike Co. found that customers were not satisfied with the current products in the market for transporting bicycles and believes there is a unique product development opportunity. The objectives that McMillian's Bike Co. aim to fulfill is that the product be modular, compact, easy to use/install, versatile, affordable and secure. In terms of compactness the product should be able to hold at least four bikes with the potential of holding up to five. The product should be versatile in terms of securing different types of bikes that can range from BMX bikes to large mountain bikes. The product should be able to be broken down into modular units so that one can choose how many bikes can be attached to the rack. The design team from Wix Design Ltd. set out to design a product that would meet these criteria.